Outbound Decision Engine
Just Drop Your CSV,
We Handle the Rest.
We don't scrape data, we don't force you to build complex workflows, and we don't write robotic emails. Unifies your raw lists, automates execution guardrails, and builds your high-conversion Gold Lists in seconds.
Check Your CSV Health
Paste any messy lead string. We'll parse it like sdrwise does at scale.
The Hidden Cost Layer
Your outbound is bleeding cash.
Here is the math.
Traditional enrichment and generic tools charge you blindly for records that damage your domain reputation or target active customers.
Spent on unverified, generic, or competitor domains due to lack of strict exclusion guardrails.
Wasted by growth engineers and SDRs manually sanitizing brackets, corporate suffixes, and emojis in Excel.
Blindly enriching bad rows that trigger high bounce rates, tanking your domain health.
The real problem
Your outbound is not failing because of messaging.
It is failing because of bad input data. Most teams still run outreach with flawed, outdated, or unqualified data — and then wonder why reply rates are low.
sdrwise is not just an enrichment tool. It is an Outbound Decision Engine.
How It Works
Zero complex workflows.
Just high-conversion execution.
From raw scraping to Gold List in 3 steps. No formulas, no scripts, no babysitting — just drop your CSV and let the decision engine run.
Upload any uncleaned CSV from Apollo, Scrupp, PhantomBuster, or LinkedIn Sales Navigator. No custom header mapping or API keys required — sdrwise auto-detects column structures instantly.
Sales Nav
ApolloSaved list
Export
Phantom
sdrwise simultaneously runs the 25-step hyper-sanitization pipeline, triggers competitor/customer hard-locks, cross-references Reoon API for inbox validity, and matches multi-ICP persona playbooks.
In less than 60 seconds, download an execution-ready CSV formatted with human-sounding icebreakers, accurate local salutations, and filtered deliverability routes.
Core Features
The Corporate Stack
Four interconnected execution layers working simultaneously to filter, prioritize, secure, and personalize your outbound data with zero manual orchestration.
The Refinery
- 25-step hyper-sanitization pipeline to make your data human-ready.
- Strips institutional suffixes (A.Ş., LLC, GmbH) and purges erratic emojis or brackets.
- Standardizes job titles and triggers strict title-case normalization.
- Built-in confidence scoring and automated 'Manual Review' flags for low-certainty entries.
The Radar
- Multi-ICP playbooks & multi-persona target profiles running concurrently.
- 0–100 LinkedIn reachability score mapping real-time activity and premium profiles.
- Real-time firmographic intelligence powered by Company Enrich API.
- Outreach timing engine detecting job changes (<90 days), funding rounds, and hiring velocity.
The Shield
- Bi-directional HubSpot and Salesforce sync to prevent contacting active clients.
- Competitor hard-lock guardrails blocking rival domains, subsidiaries, and employees.
- Deliverability shield integration checking disposable, catch-all, and invalid emails via Reoon API.
- Circuit-breaking Credit Saver Mode to instantly abort processing on unqualified rows.
The Proof & Loop Layer
- Smart case library matching your success stories with the lead's exact structure.
- Human-sounding AI icebreakers built with custom zero-bot phrasing constraints.
- Closed-loop analytics tracking status tagging (Interested, Meeting Booked) to optimize scoring weight over time.
- LinkedIn onboarding booster scanning your 1st-degree connections for instant warm revenue targets.
Core System
The 4-Layer Intelligence System
Refinery, Radar, Shield, and Proof. sdrwise tells you who is worth contacting, when to contact them, who to avoid completely, and exactly what story to tell them.
Layer 1 — The Refinery
Hyper-sanitization makes your data human-ready: strip legal suffixes (A.Ş, LLC, GmbH), kill emojis and ALL CAPS, normalize special characters (ö, ş, ğ), and standardize job titles like "Sales Ninja" into "Head of Sales".
v2
ApolloLayer 2 — The Radar
Outreach is not about volume. It is about timing. A 0–100 reachability score plus a Now / Follow up / Wait timing engine built on job changes, funding, and activity signals — with AI-generated insights for every lead.
Layer 3 — The Shield
Protect your brand before you scale outreach. Customer and competitor hard-lock from CRM sync or upload, automatic segmentation into prospects, customers, partners, and competitors, and export-safe list generation with built-in guardrails.
Confidence flagging
Uncertain or low-confidence data is flagged before export, so you ship a Gold List you can trust.
Audit transparency
Every cleaned lead includes what was changed, what was removed, and why it was modified — full traceability.
ICP & lookalike engine
Upload your CRM and we score every new lead 0–100% against your best customers — industry, size, growth, stack, and hiring.
Layer 1 & 2 — Refinery + Radar
Clean data, scored leads, perfect timing
The Refinery makes your data human-ready. The Radar tells you how reachable each lead is and whether to act now, follow up later, or wait.
Hyper-sanitization
Strip legal suffixes like A.Ş, LLC, GmbH. Remove emojis, fix ALL CAPS, and normalize special characters (ö, ş, ğ)
Reachability score (0–100)
Identifies how active and reachable each lead really is — stop wasting time on unreachable contacts
Standardized job titles
Turn “Sales Ninja” into “Head of Sales”. Consistent titles unlock clean segmentation and better targeting
Dashboard
Timing engine
🟢 Reach now on high intent like job changes or funding. 🟡 Follow up on warm leads. 🔴 Wait on low-activity or early-stage roles
AI insights per lead
Every lead ships with an AI-generated insight based on recent signals and career moves — ready for personalized outreach
Confidence flagging
Uncertain or low-confidence data is flagged before export, so your Gold List stays trustworthy
Layer 3 — The Shield
Protect your brand before you scale outreach
One wrong email to a customer or competitor can damage your brand. sdrwise hard-locks the wrong people from every export so you never send the wrong message.
Customer hard-lock
Sync HubSpot or Salesforce. If a lead is already a customer, it is automatically blocked, marked “Existing Client”, and excluded from every export.
- CRM sync (HubSpot / Salesforce)
- Auto-block existing clients
- Excluded from export
Competitor hard-lock
Upload competitor domains and we block their employees, subsidiaries, and related domains — preventing brand damage before it happens.
- Block employees & subsidiaries
- Related-domain matcher
- Export hard-lock
Automatic segmentation
Every lead is sorted into prospects, customers, partners, or competitors — so your Gold List only contains the people you should actually contact.
- Prospect / customer / partner / competitor
- Built-in export guardrails
- Export-safe list generation
Layer 4 — The Proof & Loop Layer
Close the loop with smart case matching and natural personalization.
Stop sending generic opening lines. sdrwise maps your verified success stories to the lead's exact corporate structure while tracking conversion feedback to optimize your scoring weight.
Smart Case Library
Automatically matches your B2B success stories with the prospect's exact industry and team structure.
- Dynamic case routing
Human-Sounding AI Icebreakers
Built with custom anti-bot phrasing constraints to ensure deliverability and eliminate generic AI signatures.
- Guardrailed prompt engineering
Conversion Feedback Loop
Tracks lead status changes (Interested, Meeting Booked) directly from your CRM to dynamically auto-tune your core ICP scoring weights over time.
- Data-driven weight optimization
Why sdrwise
sdrwise vs. the giants
Clay and Apollo are great data playgrounds. sdrwise is the purpose-built outbound decision infrastructure that turns any CSV into a safe, timed, execution-ready Gold List.
Who is sdrwise for?
Built for every outbound team
SDR, growth, agency, RevOps — sdrwise turns messy lead data into safe, timed, human-ready outbound decisions for any team that ships outbound.
SDR Teams
Clean and score lead lists before outreach so reps spend time selling, not fixing spreadsheets
Growth Teams
Run data-driven outbound campaigns with AI-scored Gold Lists and personalized icebreakers
Sales Agencies
Process client lead lists at scale and deliver clean, enriched, outbound-ready data as a service
RevOps Teams
Maintain CRM hygiene with duplicate detection, blacklist management, and structured data control across all sources
Integrations
Plugs directly into your revenue engine.
sdrwise syncs seamlessly with your existing data stack, CRMs, and cold outreach infrastructure.
CRMs
Data & Verification
Company Enrich
ReoonOutbound Execution
Pricing
Simple, usage-based pricing
Pay for the decisions you actually use. Credits never expire and there are no hidden fees, ever.
Free Trial
Kick the tires, no card required
Free50 credits
Starter
For solo SDRs & founders
$600 credits / mo
Professional
Most popularFor growing sales teams
$2,500 credits / mo
Agency
For agencies & multi-product teams
$7,500 credits / mo
Credit Economy
Pay only for what gets refined
Some actions are always on us, others spend a credit. The math is simple, the rules don't change, and unused credits never expire.
What costs a credit?
One-time top-ups
For occasional bursts or stacking on top of your subscription. Credits never expire.
Reward System
Earn bonus credits, share the love
Help us grow and get rewarded for it. Simple actions, real credits you can use on enrichments right away.
Share a success story
Post about sdrwise on LinkedIn and tag us. Your network wins, your credit balance wins.
Connect your CRM
Hook up HubSpot or Salesforce for the first time and unlock your customer guardrail.
Leave a G2 or Capterra review
Help improve sdrwise and support other teams looking for the right tool.
Refer a teammate
Earn credits when they sign up — and more when they become a customer.
Outbound risk mitigation — sdrwise secures your delivery
Safety first, brand intact.
One wrong email to a customer or competitor can damage your brand. sdrwise blocks it before it leaves the export — and keeps your data encrypted in transit and at rest, fully GDPR compliant.
Get started free
FAQs
Frequently Asked Questions
Find all your doubts and questions in one place. Still couldn't find what you're looking for?
Stop sending robot emails.
Start sending Gold Lists.
Works with any CSV | No credit card required.
sdrwise — Outbound decision engine for precision outreach.
